Who we are

We’re experts in brand-building, with the perfect mix of proven skills, unique insights, invaluable experience and all-important industry contacts.

The team and network to scale up your brand and accelerate your journey to becoming era-defining.

  • I joined Thomas Pink as CFO when it I started my career in finance as a trainee trader, before becoming a partner at S&W Investments, co-managing c$1bn investing in companies globally.

    As an equity investor I saw the impact of digital disruption on incumbents across many sectors and after 12 years decided to back the challengers, launching Redrice in 2017.

    I’m fascinated by consumer psychology, always considering what determines consumer preferences and the success of one brand over another. I also love to help people succeed.

    Founding Redrice has always been about building a business that I’d love to work in and ensuring other people would too.

  • Former Global CEO of Saatchi & Saatchi

    In the late 90s I co-founded advertising agency Fallon London, and helped it grow from a start-up to a 190-person, multi award-winning agency. We went on to sell the business to Publicis, where I became Global CEO of Saatchi & Saatchi.

    I’m passionate about all things ‘brand’. My focus at Redrice is helping Founders build long-term brand value - taking their brands from being part of culture, to shaping it.

  • Prior to joining Redrice, I worked at Deutsche Bank, advising some of the world’s biggest consumer brands on their M&A. I left this role and joined Redrice after realising I wanted to work more closely with challenger brands disrupting the status quo.

    I love meeting Founders developing innovative and meaningful consumer products and services, particularly across health, community-led platforms, and femtech. My inbox is always open so if that’s you, then please get in touch.

  • Former CEO of Thomas Pink

    I joined Thomas Pink as CFO when it was a small founder-led business with less than £10m in revenue. I managed the sale to LVMH, became CEO, internationalised the brand, took it online and reached peak sales of £75 million.

    I get both the detail and the big picture, and love helping Founders simplify their business issues to ensure they focus on the key issues that will propel them forwards.

  • Before joining Redrice Ventures, I was an Associate at Primeiro Partners, a leading independent investment bank in the Philippines, where I advised clients in the real estate, technology, agriculture and logistics sectors. I was also a part-time faculty member at the Finance & Accounting Department of the John Gokongwei School of Management at the Ateneo de Manila University.

    I hold an MBA from London Business School and a BS in Management Engineering from the Ateneo de Manila University (graduated cum laude.)

  • I’ve always thrived in competitive environments. From a young age, I always loved to win. My tennis career, which includes three Grand Slam singles titles and two Olympic gold medals, taught me the value of discipline, resilience, and strategic thinking.

    For the past few years, I’ve channelled this mindset into investing, where possible focusing on British businesses that have the potential to create lasting impact and positive change. I’ve backed over 50 ventures in sectors from technology to fitness, hospitality to wellness. 

     As an investor, I’m driven by the same principles that guided my tennis career - the pursuit of excellence, the importance of teamwork, and the belief that success is achieved through smart decisions and long-term vision.

  • I’m proud to be a two-time Olympic gold medalist, four-time triathlon world champion, and three-time Ironman winner. Against my tutor's advice, I left my medical studies at Cambridge to pursue a career in sport. Over the years, I’ve made more than 20 investments in startups that inspire people to be more active and lead healthier, happier lives.

    I have founded businesses and The Brownlee Foundation. Now a retired athlete, I consult on leadership and human performance. In 2022, I was appointed to the International Olympic Committee (IOC) Athletes’ Commission, where I have worked on the role of emerging technologies in the Olympic Movement.

  • In 2015, I co-founded healthy eating start-up Mindful Chef, growing it from a bedroom to a 200 strong team and one of the UKs leading D2C brands. On a modest budget (total investment £8m) we scaled to £100m ARR and sold the business to Nestlé in 2024.

    My role for a decade was CMO, leading a team covering acquisition, retention, brand and creative.

    At Redrice, I bring a founder’s perspective and operator experience to support teams through the exhilarating and turbulent journey from startup to scale-up.

  • I’ve spent my career making financial operations smoother, more efficient, and ready to support growth. From managing multi-currency transactions and payroll to streamlining financial systems and ensuring compliance, I’ve worked across private family offices and corporate environments to keep everything running seamlessly. I love optimizing workflows, implementing better processes, and working closely with leadership teams to drive smarter decision-making.

    I’m excited to bring that experience to Redrice, supporting the team in making impactful investments and helping businesses scale. I thrive in fast-paced environments, enjoy creating structure in complexity, and love building systems that make a real difference. Being part of an investment firm that backs innovation is the perfect place to bring my passion for operational excellence and strategic problem-solving.

  • Co-Founder of Writtle Holdings

    I left my role in corporate broking to co-found Writtle Holdings, which has become one of the largest private media groups in the UK. I’ve also seeded businesses such as Purple Bricks and Eagle Eye Solutions, supporting them through to IPO.

    I'm fascinated by new technologies and trends. At Redrice, I offer operational advice, and have an extensive network of investors, senior operators and successful Founders.

  • B2B Tech Specialist

    I’m an investor in early-stage Tech start-ups with a focus on applying innovations in science to address global issues.

    From 2011 to 2020, I was the Investment Director at Sussex Place Ventures investing in areas such as Nanotechnology and Cloud-enabled digital twin management. Prior to a career in venture capital, I was an industry operator in the semiconductor sector, with a leading diode manufacturer in China.

    I enjoy working with technical Founders to help them identify an application use for their innovation which unlocks a step-change increase in value.

  • I joined Thomas Pink as CFO when it I started my career in finance as a trainee trader, before becoming a partner at S&W Investments, co-managing c$1bn investing in companies globally.

    As an equity investor I saw the impact of digital disruption on incumbents across many sectors and after 12 years decided to back the challengers, launching Redrice in 2017.

    I’m fascinated by consumer psychology, always considering what determines consumer preferences and the success of one brand over another. I also love to help people succeed.

    Founding Redrice has always been about building a business that I’d love to work in and ensuring other people would too.

  • Former Global CEO of Saatchi & Saatchi

    In the late 90s I co-founded advertising agency Fallon London, and helped it grow from a start-up to a 190-person, multi award-winning agency. We went on to sell the business to Publicis, where I became Global CEO of Saatchi & Saatchi.

    I’m passionate about all things ‘brand’. My focus at Redrice is helping Founders build long-term brand value - taking their brands from being part of culture, to shaping it.

  • Prior to joining Redrice, I worked at Deutsche Bank, advising some of the world’s biggest consumer brands on their M&A. I left this role and joined Redrice after realising I wanted to work more closely with challenger brands disrupting the status quo.

    I love meeting Founders developing innovative and meaningful consumer products and services, particularly across health, community-led platforms, and femtech. My inbox is always open so if that’s you, then please get in touch.

  • Former CEO of Thomas Pink

    I joined Thomas Pink as CFO when it was a small founder-led business with less than £10m in revenue. I managed the sale to LVMH, became CEO, internationalised the brand, took it online and reached peak sales of £75 million.

    I get both the detail and the big picture, and love helping Founders simplify their business issues to ensure they focus on the key issues that will propel them forwards.

  • Before joining Redrice Ventures, I was an Associate at Primeiro Partners, a leading independent investment bank in the Philippines, where I advised clients in the real estate, technology, agriculture and logistics sectors. I was also a part-time faculty member at the Finance & Accounting Department of the John Gokongwei School of Management at the Ateneo de Manila University.

    I hold an MBA from London Business School and a BS in Management Engineering from the Ateneo de Manila University (graduated cum laude.)

  • I’ve always thrived in competitive environments. From a young age, I always loved to win. My tennis career, which includes three Grand Slam singles titles and two Olympic gold medals, taught me the value of discipline, resilience, and strategic thinking.

    For the past few years, I’ve channelled this mindset into investing, where possible focusing on British businesses that have the potential to create lasting impact and positive change. I’ve backed over 50 ventures in sectors from technology to fitness, hospitality to wellness. 

     As an investor, I’m driven by the same principles that guided my tennis career - the pursuit of excellence, the importance of teamwork, and the belief that success is achieved through smart decisions and long-term vision.

  • I’m proud to be a two-time Olympic gold medalist, four-time triathlon world champion, and three-time Ironman winner. Against my tutor's advice, I left my medical studies at Cambridge to pursue a career in sport. Over the years, I’ve made more than 20 investments in startups that inspire people to be more active and lead healthier, happier lives.

    I have founded businesses and The Brownlee Foundation. Now a retired athlete, I consult on leadership and human performance. In 2022, I was appointed to the International Olympic Committee (IOC) Athletes’ Commission, where I have worked on the role of emerging technologies in the Olympic Movement.

  • In 2015, I co-founded healthy eating start-up Mindful Chef, growing it from a bedroom to a 200 strong team and one of the UKs leading D2C brands. On a modest budget (total investment £8m) we scaled to £100m ARR and sold the business to Nestlé in 2024.

    My role for a decade was CMO, leading a team covering acquisition, retention, brand and creative.

    At Redrice, I bring a founder’s perspective and operator experience to support teams through the exhilarating and turbulent journey from startup to scale-up.

  • I’ve spent my career making financial operations smoother, more efficient, and ready to support growth. From managing multi-currency transactions and payroll to streamlining financial systems and ensuring compliance, I’ve worked across private family offices and corporate environments to keep everything running seamlessly. I love optimizing workflows, implementing better processes, and working closely with leadership teams to drive smarter decision-making.

    I’m excited to bring that experience to Redrice, supporting the team in making impactful investments and helping businesses scale. I thrive in fast-paced environments, enjoy creating structure in complexity, and love building systems that make a real difference. Being part of an investment firm that backs innovation is the perfect place to bring my passion for operational excellence and strategic problem-solving.

  • Co-Founder of Writtle Holdings

    I left my role in corporate broking to co-found Writtle Holdings, which has become one of the largest private media groups in the UK. I’ve also seeded businesses such as Purple Bricks and Eagle Eye Solutions, supporting them through to IPO.

    I'm fascinated by new technologies and trends. At Redrice, I offer operational advice, and have an extensive network of investors, senior operators and successful Founders.

  • B2B Tech Specialist

    I’m an investor in early-stage Tech start-ups with a focus on applying innovations in science to address global issues.

    From 2011 to 2020, I was the Investment Director at Sussex Place Ventures investing in areas such as Nanotechnology and Cloud-enabled digital twin management. Prior to a career in venture capital, I was an industry operator in the semiconductor sector, with a leading diode manufacturer in China.

    I enjoy working with technical Founders to help them identify an application use for their innovation which unlocks a step-change increase in value.

Venture Partners

Venture Partners

  • Before co-founding tails.com in 2013, James spent 7 years at Innocent after having begun his career with Unilever in 1999.  As CEO of tails.com, James led the business for nearly 10 years as they grew to c.£100m revenue and became the world’s leading personalised pet nutrition brand keeping dogs healthy and owners happy in 9 countries across Europe. In 2023, after a successful 5-year phased acquisition by Nestlé, James stepped back to the Chair role before leaving tails.com in 2024 to focus on supporting other startups and scale-ups as a non-executive director and advisor.

  • Vivien Wong co-founded Little Moons in 2010 and has transformed it into a globally disruptive ice cream brand, now available in 38 countries worldwide. In doing so, Little Moons pioneered a new category of frozen snacking and helped make mochi ice cream mainstream. The business was honoured with the Queen’s Award for Enterprise for International Trade in 2022. Vivien attributes its success to bold, disruptive thinking and audaciously taking on the global players that have dominated the ice cream sector for decades.

  • Alex co-founded Motorway in 2017 and helped grow it from a self-funded startup into a Unicorn valued at over $1bn in just four years. While scaling to £2bn+ GMV in annual sales by 2024, Alex built teams across CRM, SEO, PR, referral, content, and performance marketing. Over 20+ years, Alex has co-founded ventures across telecoms, finance, property, and travel – achieving multiple successful exits. Alex works closely with founders across the Redrice portfolio to help unlock growth through smarter marketing, positioning, and AI-led thinking.

  • Matt has spent more than 20 years building world-class brands and shaping the careers of leading athletes. From negotiating major commercial partnerships with global companies including PepsiCo and American Express, to helping develop the commercial strategies of sporting icons such as David Beckham and Andy Murray, he has built a reputation for creating high-impact partnerships and long-term brand value. Matt also co-founded a talent agency with Andy Murray, representing athletes across tennis and football. He is currently part of Authentic Brands Group, where he helps bring globally recognised brands to life through storytelling, content, partnerships and live experiences.

  • Victoria co-founded SportPursuit (now Sportscape Group), where she served as COO and later Chief Data & Marketing Officer. Over 15 years, she helped build SportPursuit from inception and, following its merger with France’s PrivateSportShop, scale the combined group to c.£200m in revenue. Victoria combines broad founder and operator experience with deep expertise in consumer growth and data. She built SportPursuit’s data capability from the ground up, embedding data-led decision-making across acquisition, merchandising, product and operations, including proprietary bidding and personalisation tools. Previously, she was a Manager at OC&C Strategy Consultants.

  • Mark brings deep operational experience scaling technology businesses globally. Mark co-founded Livestream, a pioneering live video platform that grew to facilitate over ten million streams annually before being acquired by Vimeo. At Vimeo, he served as Chief Product Officer, Chief Technology Officer, and later President, helping scale the business from $100M to $400M in revenue and over 1,000 employees, culminating in its NASDAQ listing in May 2021. Earlier in his career, he was one of the developers of LimeWire, the widely-used peer-to-peer application. Mark holds an MSc in Computer Science from EPFL and an Executive MBA from London Business School.

  • Adam co-founded SportPursuit (now Sportscape Group) and served as CEO. Over 15 years, he helped build the business from inception and scale the group to c.£200m in revenue. He led the business through multiple VC rounds, venture debt, PE investment, acquisitions, international expansion and a cross-border merger. Adam brings deep experience in strategy, fundraising, M&A, leadership and scaling consumer businesses. Prior to founding SportPursuit, he spent almost ten years in strategy consulting. He now works with founders and management teams as a board member and adviser, helping them navigate the strategic and organisational challenges of growth.

Venture Partners

  • Before co-founding tails.com in 2013, James spent 7 years at Innocent after having begun his career with Unilever in 1999.  As CEO of tails.com, James led the business for nearly 10 years as they grew to c.£100m revenue and became the world’s leading personalised pet nutrition brand keeping dogs healthy and owners happy in 9 countries across Europe. In 2023, after a successful 5-year phased acquisition by Nestlé, James stepped back to the Chair role before leaving tails.com in 2024 to focus on supporting other startups and scale-ups as a non-executive director and advisor.

  • Vivien Wong co-founded Little Moons in 2010 and has transformed it into a globally disruptive ice cream brand, now available in 38 countries worldwide. In doing so, Little Moons pioneered a new category of frozen snacking and helped make mochi ice cream mainstream. The business was honoured with the Queen’s Award for Enterprise for International Trade in 2022. Vivien attributes its success to bold, disruptive thinking and audaciously taking on the global players that have dominated the ice cream sector for decades.

  • Alex co-founded Motorway in 2017 and helped grow it from a self-funded startup into a Unicorn valued at over $1bn in just four years. While scaling to £2bn+ GMV in annual sales by 2024, Alex built teams across CRM, SEO, PR, referral, content, and performance marketing. Over 20+ years, Alex has co-founded ventures across telecoms, finance, property, and travel – achieving multiple successful exits. Alex works closely with founders across the Redrice portfolio to help unlock growth through smarter marketing, positioning, and AI-led thinking.

  • Matt has spent more than 20 years building world-class brands and shaping the careers of leading athletes. From negotiating major commercial partnerships with global companies including PepsiCo and American Express, to helping develop the commercial strategies of sporting icons such as David Beckham and Andy Murray, he has built a reputation for creating high-impact partnerships and long-term brand value. Matt also co-founded a talent agency with Andy Murray, representing athletes across tennis and football. He is currently part of Authentic Brands Group, where he helps bring globally recognised brands to life through storytelling, content, partnerships and live experiences.

  • Victoria co-founded SportPursuit (now Sportscape Group), where she served as COO and later Chief Data & Marketing Officer. Over 15 years, she helped build SportPursuit from inception and, following its merger with France’s PrivateSportShop, scale the combined group to c.£200m in revenue. Victoria combines broad founder and operator experience with deep expertise in consumer growth and data. She built SportPursuit’s data capability from the ground up, embedding data-led decision-making across acquisition, merchandising, product and operations, including proprietary bidding and personalisation tools. Previously, she was a Manager at OC&C Strategy Consultants.

  • Mark brings deep operational experience scaling technology businesses globally. Mark co-founded Livestream, a pioneering live video platform that grew to facilitate over ten million streams annually before being acquired by Vimeo. At Vimeo, he served as Chief Product Officer, Chief Technology Officer, and later President, helping scale the business from $100M to $400M in revenue and over 1,000 employees, culminating in its NASDAQ listing in May 2021. Earlier in his career, he was one of the developers of LimeWire, the widely-used peer-to-peer application. Mark holds an MSc in Computer Science from EPFL and an Executive MBA from London Business School.

  • Adam co-founded SportPursuit (now Sportscape Group) and served as CEO. Over 15 years, he helped build the business from inception and scale the group to c.£200m in revenue. He led the business through multiple VC rounds, venture debt, PE investment, acquisitions, international expansion and a cross-border merger. Adam brings deep experience in strategy, fundraising, M&A, leadership and scaling consumer businesses. Prior to founding SportPursuit, he spent almost ten years in strategy consulting. He now works with founders and management teams as a board member and adviser, helping them navigate the strategic and organisational challenges of growth.